Jennifer Okafor, BSc.

Jennifer delivers core aspects of TRVST’s content and editorial vision, connecting highly engaging and expert editorial with our growing audience of environmentally conscious global citizens.

Since our early inception and through to the current day, Jen’s role involves researching some of our planet's most significant challenges. Jen’s built her expertise in all things sustainable by widely reading and researching expert studies and thought leadership from some of the world’s most influential scientists, changemakers, and environmentalists.

With an initial focus on renewable energy through recent editorial series around sustainable fashion, zero waste, and biodiversity, Jen has become a recognized authority in her own right. 

With a Bachelor of Science degree qualification in mass communication and media studies (Babcock University), Jen’s unique skill set understands how to connect the key aspects of environmental issues with as wide an audience as possible. Her tone and depth ensure that not only is TRVST’s content accessible and top of the market but also drives levels of engagement around sustainable actions for change.

Jen is also passionate about the role of future technology and its application for improving equality and access to digital products and services. A keen and motivated self-starting learner, Jen has recently furthered her knowledge at the forefront of technology advances, studying blockchain, data science, and innovative approaches to product development. 

Outside of her professional career, Jen enjoys contributing to platforms promoting career and personal growth to young women. She’s also a keen beauty and fashion follower, having previously built a high-profile blog about accessible beauty styles. 

Her favorite quote is:

”I hope you realize that every day is a fresh start for you. That every sunrise is a new chapter in your life waiting to be written.”

by Juansen Dizon, Confessions of a Wallflower. 

Jen hopes to better synthesize her skills and experience to build real-world answers to how we can improve our people and planet.

Jennifer Okafor's Latest Articles

What is Thrift Fatigue? And How To Overcome It?
Sustainable LivingSustainable Living
inspirationinspiration
Tired of the thrift hunt? We get it. Thrift fatigue strikes when shopping or donating secondhand items turns frustrating. Whether it's too much inventory or not enough to sell, there are tons of reasons. Want to overcome them? Read our post for stress-free thrifting tips.
List of Endangered Rainforest Animals and What We Can Do
BiodiversityBiodiversity
animalsanimals
Living in the Amazon and the rest of the world, the endangered rainforest animals are searching for advocates. Understand the risks they face and how you can help. 
What is rPET Fabric? Sustainability, Pros, and Cons 
Sustainable FashionSustainable Fashion
guideguide
Ever wondered where your old plastic bottles end up? They could be in your clothing! Discover the journey of recycling plastic into rPET fabric. But before you cheer, investigate all aspects of its sustainability.
What is Thrift Flipping? Is it Sustainable and Ethical?
Sustainable LivingSustainable Living
inspirationinspiration
Fancy giving old things a new life, turning a hobby into a business? Hop on the thrift-flipping train! Read our 12-step plan on starting and additional tips to keep it sustainable and ethical. Discover how you can profit with a purpose.
Environmental Impact of Microfibers
Sustainable LivingSustainable Living
inspirationinspiration
The environmental impact of microfibers is more severe than you might think. With fast fashion on the rise, these tiny toxins are polluting our world silently. Investigate them through this post and learn what we can do to lessen their repercussions,
A Guide To Chemical-Free Clothing
Sustainable FashionSustainable Fashion
guideguide
Clothes should be more than just a fashion statement. Unseen toxic chemicals lurk in many fabrics, harming our health and the environment. Empower yourself with the necessary knowledge about these toxic substances. Start taking conscious steps with our shopping tips on chemical-free clothing.
Zero Waste Pattern Cutting: Process, Benefits, and Limits
Sustainable FashionSustainable Fashion
inspirationinspiration
Struggling with excess fabric waste? Discover the art of zero-waste pattern cutting. This method offers a green twist to your creations, balancing style and sustainability. Eager to know more? Take the next sustainable step - read our full post!
What is Sustainable Manufacturing?
Responsible BusinessResponsible Business
inspirationinspiration
Discover how sustainable manufacturing is shaping the future. Its impact is redefining efficiency and helping curb emissions. Click to learn about its principles, practices, and examples.
Your Complete Guide on the 7Rs of Sustainable Fashion
Sustainable FashionSustainable Fashion
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Join the movement of living with the planet in mind through fashion. The principles of rethink, refuse, reduce, reuse, repair, recycle, and rot, collectively known as the 7Rs of sustainable fashion, transform how we dress. Read on to learn more about implementing these productive principles in your life. 
How and Where to Shop for Sustainable and Ethical Basics
Sustainable FashionSustainable Fashion
guideguide
With sustainable and ethical basics, your fashion choices can echo your commitment to our planet. Experience the dual benefits of style and sustainability through everyday clothing. Start it by reading our post on how and where to find them.
How to Embrace the Sustainable Fashion Rule of 5  
Sustainable FashionSustainable Fashion
actionaction
Every one of us can reduce fashion-related pollution. The sustainable fashion rule of 5 teaches minimalism with style. Learn from the creator, Tiffanie Darke, and other fashion editors how to balance style and sustainability. Plan your five items after reading the full post!
What is the Triple Bottom Line?
Responsible BusinessResponsible Business
inspirationinspiration
John Elkington's triple-bottom-line strategy addresses both people's and the planet's challenges while maintaining profitability. Explore this sustainable strategy in our post, unraveling its potential, benefits, and limitations. 
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