- Founder and Director, Profit Through Ethics
- London, UK
Michael Solomon is the founder and director of Profit Through Ethics Ltd, the London based social business that devised and developed the Responsible 100 concept and platform.
Since 2002 he has been working to solve a thorny problem. That is, how to enable businesses to best perform their core activities, namely delivering the goods and services people want at the right price and quality, without offloading costs on to people or planet, or otherwise exploiting vulnerable stakeholders. He envisions a world in which the most responsible companies are the most successful and the laggards or those persisting with irresponsible practices see their profitability diminish.
Michael believes a company’s commitment to being ‘net positive’ and to social and environment innovation will increasingly be a source of competitive advantage. And, when the relationship between doing good and doing well is demonstrable, business will realise its profound ability to make the world a better place.