Who Gives A Crap

Who Gives A Crap - Environmentally Friendly Toilet Paper

"I’m not leaving this toilet until we pre-sell $50,000 of product"

So vowed Simon Griffiths, Co-founder of Who Gives A Crap on launching their IndieGoGo campaign.  That gets attention. And the story has all the classic hallmarks of never giving up.

It all started when Simon, and his Co-Founders, Jehan Ratnatunga and Danny Alexander, learned that 2.4 billion people (almost 40% of the world) don't have access to a toilet; when they learned that that 4000 under 5s die EVERY SINGLE DAY due to poor sanitation.

So, they decided to do something about it and came up with the perfect product.  What better way to raise awareness of the lack of sanitation than by getting a product in front of people every single day.  And toilet paper won that contest hands down.  But, how about if they could get a win/win and produce toilet paper without using trees?  That was an easy one to fix.

Who Gives a Crap's business model is simple.  They make all of their products with environmentally friendly materials, and donate 50% of the profits to help build toilets for those in need.

How Do They Do It?

They donate those profits to non-profits working to improve access to hygiene, water and basic sanitation in developing countries. To date, they've donated to WaterAid Australia, Sanergy, Shining Hope For Communities and Lwala Community Alliance — incredible organisations with deep experience and skill in implementing high impact sanitation projects throughout the developing world.

What has Who Gives A Crap Achieved So Far?

As of January 2019, they’ve donated $1.8m Aussie dollars (that’s the equivalent of over £1,000,000!) which is enough to help tens of thousands of people in need and this is just the beginning.

Who Gives a Crap Wilsons Toilet

What Are the Future Plans for Who Gives A Crap?

By reinvesting the other 50% of the profits, they plan to open more distribution centres, hire more talented people, develop new products and find more innovative ways to improve the existing ones – all to make sure we’re around to see the day everyone in the world has a toilet.

How They Want To Inspire Others

On top of growing the business, it’s incredibly important for them to prove that a profit-for-purpose business model can work. The more people see this, the more social enterprises like this can get off the ground and do great things.

How Can You Help?

Simple!  Buy their products, tell your friends, spread the word on social media.  How easy is that?  And you'll be part of a community helping to save children's lives.  You can shop at Who Gives a Crap here.

Danny, Simon and Jehan started Who Gives A Crap when they learnt that 2.3 billion people across the world don't have access to a toilet. Having successfully raised $50,000 on IndieGoGo, they now sell recycled toilet paper and donate 50% of their profits to provide toilets in the developing world.
Featured in Social Enterprise
Sign Up for Updates
SIGN UP
You Might Also Like
Social EnterpriseSocial Enterprise
inspirationinspiration
Quora is the biggest online platform where you can find user-generated answers to questions about anything. People ask about work, DIY help, relationships, and personal life experiences. And there are usually people ready to give answers. This article lays out why you should pay attention to Quora, and what you […]
Social EnterpriseSocial Enterprise
inspirationinspiration
Bounceworks is a company dedicated to making digital products that build emotional resilience and wellbeing amongst children. Our first project is Apart of Me; a safe, virtual space that helps children that have suffered bereavement. It’s a platform game for IOS and Android.
Social EnterpriseSocial Enterprise
inspirationinspiration
A change in your environment usually means a change in schedule and a change in schedule means a change in lifestyle, which results in all other kinds of change: food, sleep, language, experiences, people and relationships (including platonic). This has a tremendous knock-on effect on our behaviours and habits. So […]
Social EnterpriseSocial Enterprise
inspirationinspiration
Hiring a designer to build a brand from scratch can be an expense you don’t need when starting your social enterprise. Having a brand people can relate to, that appeals to your audience and that attracts interest is an important step to it all feeling real and something that you […]
Social EnterpriseSocial Enterprise
inspirationinspiration
Staying motivated as a social entrepreneur or ambitious changemaker requires constant effort because all the great aspects of setting out and doing good in the world equally contribute to its downsides. Setting out on an entrepreneurial path requires focus and dedication. Here are 9 Tips to Staying Motivated Starting a […]
Social EnterpriseSocial Enterprise
newsnews
Welcome to #TRVSTLOVES. We curate news, ideas and inspiration from across the world which demonstrate how real action can accomplish positive social impact. This time we’re looking at social enterprises, how they look to challenge the norm, improve communities and address social issues. 2020 trends for social enterprises What a […]
Social EnterpriseSocial Enterprise
projectsprojects
Every year, hundreds of children's publishers produce millions of wonderful books for kids. But here's the problem. Most people in the world can't afford them. This is what Bushel and Peck Books are setting out to solve.
Social EnterpriseSocial Enterprise
inspirationinspiration
Microfinance enables people living in poverty to become financially independent. The benefits of ethical microloans really are striking. Simply put, they create jobs. Bryony from DEKI explains more about their mission and the technological developments transforming microfinance right now.