Ocean Bound Plastics

Innovations Working to Reduce Ocean-Bound Plastics

The current news and statistics about plastics in our ocean are, in a simple word, depressing. Innovations working to reduce ocean-bound plastics are just some of the stories that can give us hope for the future of our environment.

When it comes to climate change, waste reduction, conservation, and green living, there are plenty of people and groups working hard to make a difference. First, let’s consider why we need innovation, on a large scale, to combat the issue of plastics in our oceans. 

What are Ocean-Bound Plastics?

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Ocean-bound plastics are plastics – both post-industry and post-consumer – that are ultimately going to end up in the ocean. Around 8 million metric tons of plastic trash is entering our ocean every year, and we are facing the prospect of 250 million metric tons of plastic in the ocean by 20251.

Beach cleanups can help. But these alone are not enough. Tackling the immense problem of ocean-bound plastics will take a concerted effort. From individuals, communities, businesses, and governments. We can find plastic waste sources throughout all parts of supply chains and life cycles

The great news is that there are plenty of measures in place already. From zero-waste individuals and communities to responsible businesses and organizations who are all doing great work to keep our oceans clean. 

If you are already taking steps to move towards a zero-waste lifestyle, then you yourself are part of the solution. We can all take small steps to help in the problem of ocean-bound plastics and keep the world's marine environments safe and clean. 

But where you live will have a large bearing on how easy it is to make a difference. Much of plastics enter the oceans from developing nations whose waste management practices have not kept up with the rise of consumerism2

In the more developed nations, people can rely more on waste management and recycling systems. But we have to remember that these systems are far from perfect, which is why it is so important to reduce waste wherever and however we can. We can also help by choosing products made from reused ocean-bound plastics. 

Measures to Reduce Ocean-Bound Plastics 

From Sky's campaign to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, many groups are doing great work. This involves increasing understanding of the issues of ocean-bound plastic. Groups like the  Oceanic Society, Plastic Pollution Coalition, 5 Gyres, Algalita, and Plastic Soup Foundation all play important roles. 

Trash Free Seas Alliance, with Ocean Conservancy, has created the Plastic Policies Playbook. In this document, they identified four key strategies to solve the problem of ocean plastic:

  1. Financing the collection via Extended Producer Responsibility measures
  2. Reducing the production and use of problematic single-use plastics 
  3. Designing for circularity, and 
  4. Increasing the demand for post-consumer plastics. 

Long term, it is clear, we need to look at global and systemic strategies to combat the rising tide of plastic waste before it enters the ocean. 

Ocean Bound Plastic Reuse

Ocean-Bound Plastic Beach Trash
Photo by Brian Yurasits on Unsplash

Of course, zero-waste policies and a reduction in plastic use in the first place are key. No matter how effectively we can redirect and reuse plastics bound for the oceans, we need to think about the 4rs in order, reducing before we think about reuse and recycling. 

That is why great alternatives to single-use plastic items are innovations that can reduce ocean-bound plastics. The less single-use plastic we use globally, the better. Reusable bottles and mugs, bags, and cutlery can all make a difference. We also need to make sure that we hold producers of problematic plastic products to account. 

But in addition to reducing plastic use and plastic production in the first place, we also have to think about how we can reuse the ocean-bound plastic that is already out there. Big business and other organizations can play their role in stopping plastic. Long before it enters the ocean, and cycling it back into manufacture to create circular models. We can reclaim ocean-bound plastic and return it into the system. Here are some of the innovations that are enabling this circular model of waste management and production:

Trash Free Seas Alliance ®

Ocean Conservancy founded the Trash Free Seas Alliance® in 2011. It unites leaders from industry, conservation, and academia to create pragmatic, real-world solutions to combat the problem of marine debris. Building upon the growing body of science on plastic marine debris, the Alliance aims to reduce the amount of plastic waste leaking into the ocean annually by 50% by 2025.

The Alliance and other initiatives with which the Ocean Conservancy are involved have already made major strides towards reducing ocean-bound plastics – raising funds, and finding new solutions to reuse plastic waste before it reaches the oceans. 


Envision plastics take materials at risk of becoming ocean pollution and turn it into a reliable plastic resin. Plastics which we can use in place of conventional virgin HDPE. Manufacturers can use it up to 100% in many food contact applications where they currently use HDPE resin. They have committed to removing 10 million pounds of plastic at risk of polluting our oceans. 

Any resin sold under Envision Plastics’ OceanBound Plastic brand has been collected within 50 kilometers of a coastline or waterway. They collect these plastics from communities that do not have formal waste collection systems. 

Closed Loop Ocean

Closed Loop was founded in 2014 to invest in recycling infrastructure in order to put more recycled materials back into manufacturing supply chains. They partnered with many big businesses to launch a $150 million initiative called Closed Loop Ocean. They also have a newer venture, Circulate Capital, to invest in companies, innovations, and projects that prevent marine plastic waste originating in Asia. 

NextWave Initiatives

Next Wave is a consortium of businesses and organizations that are developing the first global network of ocean-bound plastic supply chains. They are 'turning off the tap' on ocean-bound plastics. Next Wave member companies commit to diverting a minimum of 25,000 metric tons of plastic—the equivalent of 1.2 billion single-use plastic water bottles—from entering the ocean by the end of 2025.

Here are some of the initiatives Next Wave companies are engaged in to return ocean-bound plastics to the supply chain:


Solgaard SHORE-TEX backpack
Photo Credit: Solgaard

Luxury travel goods have a series of bags and backpacks made of SHORE-TEX™ fabric. The company makes this fabric from plastic waste collected from beaches and waterways in the Philippines. The company pledges to remove 5 lbs of plastic trash from the ocean for each product purchased. They've already pulled 65,000 lbs of plastic from the ocean since Jan 2019. They'll remove all single-use plastics from their entire supply chain this year.


HP Elite Dragonfly

HP and its partners have successfully built an ocean-bound plastic supply chain in Haiti. They use ocean-bound plastics in a range of their products, including the HP ink cartridge, the HP EliteDisplay E273d (the first display monitor using ocean plastics), and the HP Elite Dragonfly, which also uses 50% post-consumer recycled plastic including 5% ocean-bound plastic.

Shop Dragonfly on Amazon


IKEA Musselblomma

IKEA is another company in the Next Waves initiative. Their Musselblomma Collection includes a polyester bag, two cushion covers, and a tablecloth made from upcycled marine plastic.

Trek Bicycles

Trek Bicycles has released a mountable water bottle holder now made from ocean-bound nylon from recovered fishing nets from Chile. In partnership with Bureo, this batting cage will remove 44,000 sq ft or 3,850 pounds of fishing nets from the oceans in just one year.


Humanscale Smart Ocean Chair

Humanscale's Smart Ocean Chair is from recycled fishing nets in partnership with Bureo. Each chair uses almost 2 lbs of recycled fishing net material once bound for the oceans off Chile.


Dell XPS13 Packaging

Dell uses ocean-bound plastic in its newly release XPS13 laptop packaging trays. The trays are 25% ocean-bound plastic and 75% recycled PET, with no virgin material.

Shop Dell XPS13 on Amazon

Interface Carpet Tiles

Interface Carpet Tiles

Interface Carpet Tiles are made using Nylon from more than 250 tonnes of fishing gear collected in Cameroon, Indonesia, and the Philippines. Since 2012, they've been working with the Zoological Society of London to develop the NetWorks project to collect these nets and turn them into new yarn for the carpet tiles. 


Many of the schemes and innovations mentioned above are highly laudable. However, it is worth noting that many of the large corporations involved in ocean-bound plastic reuse schemes have been criticized for ignoring the need to reduce plastic consumption in the first place. 

It is important to recognize that while re-diverting plastic waste back into reuse is one part of the puzzle, cutting it off at the source is also vitally important. Both strategies will be important in tackling this complex problem. 

1Trash Free Seas Alliance & The Ocean Conservancy (2017). THE NEXT WAVE: Investment Strategies for Plastic Free Seas
2Oyedele, Olufemi. (2019). Effective plastic management in Developing Nations.
Jennifer is a content writer with an educational background in Public Relations and Advertising. From her desk in Lagos, Nigeria, she helps businesses around the world reach and connect with their audiences.
Photo by Pierre Leverrier on Unsplash
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