James Routledge

James Routledge is the one of the founder of Sanctus, aiming to put the world's first mental health Gym on the high street and make mental fitness as mainstream physical fitness. They aim to be the Nike of mental fitness.

James set up Sanctus to create the brand that he wished had existed for him and for millions of others. A brand that aims to redefine mental health as a whole and help people become the best version of themselves. They do this through coaching, community events and working with businesses where we create the environment for people to openly talk about mental health.

James started his first business with friends at University aged 20. They raised $1m in Angel and Venture Capital investment and grew their team and product to relative scale (never went back to University).

In the process of building the business, raising investment and subsequently dealing with its failure, he describes that he "lost sight of who he was. I burnt out, suffered with anxiety and had regular panic attacks. I'd pushed myself to the limit for 3 years working on something I wasn't truly passionate about and lived my life as someone else in my quest to impress others".  With Sanctus, James is trying to change that for himself and others.


James Routledge's Project

Sanctus is a safe space and community to talk about your mental health & fitness. The team believe in treating mental health just like physical health, one day they hope that their safe space is the world’s first mental health gym on the high street.

James Routledge's Tweets

Last week James Routledge delivered 17 talks in 17 businesses for Mental Health Awareness Week.

Our biggest learning? The last 12 months has left people feeling exhausted.

Our reminder to you - go slow and do what you need to do to support yourself right now, whatever that is.

As we come to the end of Mental Health Awareness Week, this is a reminder that next week is Mental Health Awareness Week.

And the week after. And every week after that.

We all have mental health.

All of the time. ❤️

A montage of a few of the Sanctus team in the great outdoors in honour of this year’s #MentalHealthAwarenessWeek theme: #Nature 🍃

If you find yourself out in nature this week, send us a photo and we’ll feature it in a collage!

Find us on @Sanctus on Instagram to DM us.

This week is #MentalHealthAwarenessWeek.

The last year has been a rollercoaster. We’ve had enough negative news cycles to last a lifetime.

So here’s a reminder to acknowledge what we’ve all been through, to step outside and to #TAKEABREATH.

Nobody is creative when they're burned out 👇🏽

Cases of poor #mentalhealth in the #marketing industry are rising, and most marketers think their employers aren't doing enough.

We sat down with @TheDrum to discuss what needs to change.


So excited to partner with @Sanctus with @AbsoluteDMedia 💕felt so lucky to have this service before and love that @absolutelyben and Lou saw the value in providing mental health support for the team and allowed me to take the reins on it ✨

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