James Routledge


James Routledge is the one of the founder of Sanctus, aiming to put the world's first mental health Gym on the high street and make mental fitness as mainstream physical fitness. They aim to be the Nike of mental fitness.

James set up Sanctus to create the brand that he wished had existed for him and for millions of others. A brand that aims to redefine mental health as a whole and help people become the best version of themselves. They do this through coaching, community events and working with businesses where we create the environment for people to openly talk about mental health.

James started his first business with friends at University aged 20. They raised $1m in Angel and Venture Capital investment and grew their team and product to relative scale (never went back to University).

In the process of building the business, raising investment and subsequently dealing with its failure, he describes that he "lost sight of who he was. I burnt out, suffered with anxiety and had regular panic attacks. I'd pushed myself to the limit for 3 years working on something I wasn't truly passionate about and lived my life as someone else in my quest to impress others".  With Sanctus, James is trying to change that for himself and others.

James Routledge's Project

Sanctus is a safe space and community to talk about your mental health & fitness. The team believe in treating mental health just like physical health, one day they hope that their safe space is the world’s first mental health gym on the high street.

James Routledge's Tweets

Ahead of #MentalHealthAwarenessWeek next week, I wanted to share some anonymised feedback that the @airadigital team has shared after sessions with @Sanctus, our mental health coaching partner who we've worked with since 2018:

⭐A new episode of #DiverCityPod is now live!⭐ We explore the value of balancing work and rest, and look at how to navigate this balance in demanding professional careers, with guests @Eli_Albrecht, @gibsondunn and @georgebettany, @Sanctus. https://divercitypodcast.com/series-thirteen-episode-six/


#MentalHealthAwarenessWeek has been running since Monday. At InfoSum, we're grateful for the support of each other and we'd like to thank @Sanctus and @Headspace who are fantastic resources for supporting our ongoing mental health.

#NowPlaying The @Sanctus Podcast on Mental Health🎙️

What's stopping us connecting in a city full of people? This ep explores loneliness in London, hearing from guests on their own projects attempting to shine a light on finding connection in London ⤵️

From the good folk @Sanctus: "The impact of uncertainty at work is significant. What’s going on in our heads when we feel uncertain? And what can we do about it?"

Get the resource pack: https://3931642.fs1.hubspotusercontent-na1.net/hubfs/3931642/Uncertainty_Slider_BR2.pdf?

It's #StressAwarenessMonth, but, at Futureheads, wellbeing is always on the agenda. We offer counselling to support our employees’ mental health with @Sanctus - who are on a mission to make proactive mental health support more accessible in the workplace.


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