James Routledge

James Routledge is the one of the founder of Sanctus, aiming to put the world's first mental health Gym on the high street and make mental fitness as mainstream physical fitness. They aim to be the Nike of mental fitness.

James set up Sanctus to create the brand that he wished had existed for him and for millions of others. A brand that aims to redefine mental health as a whole and help people become the best version of themselves. They do this through coaching, community events and working with businesses where we create the environment for people to openly talk about mental health.

James started his first business with friends at University aged 20. They raised $1m in Angel and Venture Capital investment and grew their team and product to relative scale (never went back to University).

In the process of building the business, raising investment and subsequently dealing with its failure, he describes that he "lost sight of who he was. I burnt out, suffered with anxiety and had regular panic attacks. I'd pushed myself to the limit for 3 years working on something I wasn't truly passionate about and lived my life as someone else in my quest to impress others".  With Sanctus, James is trying to change that for himself and others.


James Routledge's Project

Sanctus is a safe space and community to talk about your mental health & fitness. The team believe in treating mental health just like physical health, one day they hope that their safe space is the world’s first mental health gym on the high street.

James Routledge's Tweets

The theme for this year's World Mental Health Day on 10th October is 'Mental Health in an Unequal World'.


Hey Twitter, I wrote a book 📚

It’s everything I’ve learned in 5 years leading the mental health in the workplace movement with @Sanctus ❤️


We're hiring 🎉

We're looking for a Partner Onboarding Coordinator to own the onboarding experience for all new businesses that partner with us.

Find out more here: https://sanctus.io/job_adverts/partner-onboarding-contractor/

The reminder you didn't know you needed 👇

You don't have to physically go outside if you don't feel ready or able to.

Some studies have shown that even just hearing natural sounds or a recording of nature can have the same benefits as if you were physically outside 👍

It can be easy to get stuck in our own heads, fishbowling around the same problem over and over again 🐟

Sometimes all we need to do is chat to someone who can help us see things a little differently 👇


Anne Marie has done a lot with moving the conversation with mental health, whether it's the benefits of therapy during the lockdown, with her consistent dialogue in her music, or more recently with her book coming out about mental health.

We salute you, @AnneMarie

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