Ikagai Japanese Philosophy

Ikigai: Can we save the world through Japanese philosophy? 

Adam Leipzig’s TEDx talk, Find Your Life Purpose In 5 Minutes has over 10 million views. I can bet that 90% of those viewers haven’t found their life’s purpose. At least this viewer and writer hasn’t. But what can we learn from this hunger for purpose? Can we corral it to make a positive impact instead?

This New Year there are tonnes of self-help guides packing the shelves, from cookbooks, mind-blowing fiction, to new-age manifestos and philosophies, there should be something for everyone. However, something’s missing.  And more widely, it feels like the world doesn’t have a sense of where it's heading either.

There’s a tendency to blame this difficulty of making resolutions that stick, this loss of purpose, with the post-industrial, post-trust era. As we emerge into a new year of opportunities and challenges, these voices get stronger. It gets even more complex when retailers repackage our anti-commercialism dreams and nostalgia and sell it back to us in the form of hygge and “greenwashing” products. However, instead of bemoaning commercialization, can’t we engage positively and help businesses have a more positively purposeful future too?

The need for a sense of purpose, ‘a reason for being’, isn’t a recent phenomenon. Philosophies of life have been around for generations, and the very best of them recognize the complexity of human experience. They recognize that the world has always been confusing. These philosophies give us ways to engage with the world, give us a language to recognize it, articulate it, and ultimately, live with it. Maybe this need explains the very earliest piece of art (at Blombos Cave,  South Africa ), folktales across the world, and the flood of self-help books on sale at my local Waterstones this January.

"At TRVST, we get excited, not scared, by complexity. We’re realistic and passionate about transforming the messy, multi-vocal world that we experience every day."

When working with passionate individuals and social enterprises, we’re driven by ‘joined-up’ systematic thinking, and we hunt out ‘solution-patterns’ rather than one-off, overly simplistic magic bullet solutions. We’re taking old wisdom of Japanese philosophy and breathing new life into it: ikigai philosophy.

We love the concept of Ikigai philosophy, the Japanese philosophic concept that gives you a ‘reason to live’ and harmonizes the different areas of your life: what you love, what the world needs, what you are good at, and what you can be paid for. We apply this philosophy to social networks. We recognize that the world is interconnected, yet every stakeholder needs and contributes something different. Somewhere there is a sweet spot, ‘a reason to live.’

We curate the space where passionate individuals, entrepreneurs and innovative thinkers, and good corporate citizens can meet. Each group brings passion, mission, vocation, profession but in slightly different forms and quantities. TRVST acts as the catalyst of these meetings and fuses these different values into positive, actionable solutions. We create game-changing interactions that normally wouldn’t happen.

Zoe delivers TRVST's editorial vision, network outreach and multi-channel social engagement. She is passionate about building networks and movements to accelerate social change and to create system-wide change. She has previously worked for citizen-led change in UK social care and mental health services and working in Uganda to empower university students through social entrepreneurship.
Photo by Benjamin Voros on Unsplash
Featured in Mind & Body
Sign Up for Updates
You Might Also Like
What inspires you to action? Many consider the answer to this question to be their purpose. We all have different purposes that drive us. It could be solving problems, building something bigger than yourself, helping others, and more. We hope our selection of purpose quotes help inspire you to find what might work best for […]
There's a reason why listening to nature sounds and soaking up the outdoors reduces stress and makes us feel calmer. Several studies reveal that our interaction with nature comes with many mental and cognitive benefits. Humans tend to feel happier and more alive when spending time in natural environments. Here we explore the proven mental […]
One way to begin your day with a burst of positive energy and take on your goals with confidence is to start it with morning affirmations. In this article, you’ll learn all you need to know about morning affirmations, including various examples you can try out every day.
Welcome to #TRVSTLOVES. We curate news, ideas and inspiration from across the world which demonstrate how real action can accomplish positive social impact. As we head towards a rather uncertain winter due to Covid-19, we’re taking a look at how some of the mindfulness and anxiety management apps can help with our mental health at […]
As the world moves to single-person homes and online-everything practices that ignore physical communities, more people are beginning to need mental health care. For many, this environment is increasingly anxious and lonely. One thing we can do to look after others around us is knowing how to care for their mental health needs, giving if […]
Copyright © 2021 TRVST LTD. All Rights Reserved