National Prosecco Day: Everything You Need to Know
National Prosecco Day arrives on August 13th each year. The brand, Riondo Prosecco, established this to celebrate Italy's beloved sparkling wine across America. International wine communities now recognize it too.
Terlato Wines later acquired the Riondo Prosecco brand, which strengthened promotional efforts nationwide. Prosecco now leads Italian wine sales in America. The event connects wine lovers to Italian culture through educational appreciation.
Key Info: National Prosecco Day
- When is National Prosecco Day?
Occurs annually on the 13th of August - This Year (2026):
Thursday, August 13, 2026 (date has passed) -
Future Dates
- Friday, August 13, 2027
- Sunday, August 13, 2028
- Monday, August 13, 2029
- Tuesday, August 13, 2030
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Additional Details
- Observed By: Wine enthusiasts, restaurants, wine bars, and Italian culture appreciators across the United States
- Where Is It Observed: United States
- Primary Theme: Wine Appreciation and Culture
- Hashtags: #NationalProseccoDay #ProseccoDay #Prosecco #ItalianWine #SparklingWine
Quick Links: National Prosecco Day
Event Origins and Cultural Significance
Riondo Prosecco founded this celebration with a clear commercial purpose. Il Mio Vino recognized their brand as the number one Prosecco in 2010. Gold Medal honors at Vinitaly, a well-known annual wine festival, followed in 2011. August timing reflects summer consumption patterns well.
Terlato Wines acquired Riondo through a long-term agreement on January 1, 2016. This partnership connected American markets to Italian winemaking expertise.
The celebration aims beyond simple wine promotion, though. Cultural appreciation drives connection to Veneto region traditions. Educational goals emphasize Italian heritage over pure commercial interests. This suggests broader cultural learning opportunities—what's not to love about learning through wine?
Timeline
National Prosecco Day established by Riondo Prosecco
Growing recognition in US wine communities
Terlato Wines acquisition strengthens promotion
International wine community acknowledgment
Celebration Methods and Social Engagement
- Host aperitivo hour featuring traditional Italian small plates with Prosecco-based cocktails like Aperol Spritz, Negroni Sbagliato, and Bellini.
- Share celebration photos using hashtags across social media platforms.
- Organize educational tastings comparing different Prosecco styles and regions.
- Prepare Italian-inspired meals that complement sparkling wine's crisp character.
- Learn about the Veneto region through cultural research and wine education.
- Connect with local wine communities for group celebrations.
- Practice responsible enjoyment while appreciating Italian social drinking customs.
Regional Traditions and Pairing Culture
Prosecco appears in many restaurant wine lists nationwide. This widespread presence reflects American appreciation for Italian sparkling wine traditions.
Classic combinations include aged Parmigiano-Reggiano and fresh figs. Venetian cicchetti create perfect small-plate companions.
Seafood from Adriatic waters pairs naturally with Prosecco's crisp acidity. This relates directly to regional food traditions that have evolved over centuries.
According to the Consorzio Tutela Prosecco DOC, global Prosecco production reached 667 million bottles in 2025, generating over 3.6 billion euros in market value. These numbers reflect genuine cultural appreciation that goes beyond simple trends.
Community Participation
But August 13th offers an important opportunity for cultural learning. National Prosecco Day connects American wine lovers to Italian traditions through community engagement. Share experiences through local wine communities and social media.
For other boozy treats, also join National Rum Day and National Scotch Day.
Resources:
FAQs (Frequently Asked Questions)
In Northeast Italy, Prosecco DOC comes from a wider growing area. The DOCG version, though, grows only in the historic Conegliano Valdobbiadene hills. This relates to quality standards - DOCG follows stricter rules with required hand-harvesting. Wine experts note these differences create more complex tastes in DOCG bottles. The rules make production more labor-intensive, which explains why you'll pay more for DOCG at the wine shop.
Store bottles upright somewhere cool and dark, around 45-55°F. When serving, Prosecco needs proper chilling to 38-45°F for the best taste effect. This suggests using an ice bucket if you're starting with room-temperature bottles. Unlike what many assume, these wines don't get better with age - drink them within 2 years of purchase. Once you've popped the cork, a sparkling wine stopper helps maintain bubbles, but try to finish it within 1-2 days.
Prosecco comes from Italy's Veneto region, while Champagne must be from France's Champagne region. Beyond this geographic distinction, they use completely different production methods. Prosecco uses tank fermentation, a process that creates lighter, fruitier wines at more accessible prices. Since 2009, the production rules have become stricter, protecting quality standards. Wine industry data points to Champagne's bottle fermentation as key to its complex yeasty flavors and higher cost.
A standard 125ml glass of Prosecco contains between 80-120 calories. This makes it lighter than many alternatives at the bar. Drinkaware research shows it has roughly 60 fewer calories per glass than standard wine. The actual number depends on sweetness levels - brut styles have less sugar and fewer calories. When tracking your intake, remember that serving sizes matter. Many restaurants pour larger 150ml glasses, which adds about 20-30 more calories per serving.
Barbara is a former journalist who is passionate about translating important causes into engaging narratives. She combines communication expertise with an environmental science background to create accessible, fact-driven content.
